House of Prana in New York circa 1941

via Centre for Yoga Studies (cYs) Bristol
“Yogi science is harnessed to the cause of beauty culture. Business and austerity go hand in hand.” Dated August 9th 1941, the now defunct UK Magazine Picture Post published a feature on Yoga from a studio in New York called the House of Prana, using amongst other things metronomes to regulate the breathing and back bending benches as posture aids. Given that this article was published in 1941 it has a strangely familiar and even prescient ring to it given what we can find ‘posing’ as Yoga some 70 years later.

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